Acceptable Use Policy

1. Prohibited content

You may not use the Service to upload, send, or store content that:

• is unlawful, infringing, defamatory, obscene, or harassing;
• sexually exploits or endangers minors, or otherwise violates child-safety laws;
• promotes violence, terrorism, self-harm, or discrimination based on a protected characteristic;
• contains malware, ransomware, or any code designed to disrupt, surveil, or compromise systems or people;
• you do not have the right to upload — including infringing copies of someone else's images, plans, or text, and personal information about someone who has not consented;
• discloses anyone's financial-account or payment-card number, social insurance / social security number, government ID, or similar sensitive identifier outside of fields explicitly designed to hold it.

2. Prohibited conduct

• Bypassing, disabling, or interfering with security, rate-limit, or authentication controls.
• Scraping, mass-extracting, or automating access to the Service except through APIs we publish, and only within their documented limits.
• Reselling or sublicensing access without our written permission, or using the Service to build a directly competing product.
• Probing, scanning, or testing the vulnerability of any BuilderPal system without written authorization through our coordinated disclosure process.
• Using the Service to send credential-phishing, fraud, or scam messages, or to impersonate another person or business.
• Generating excessive load that interferes with other customers' quality of service.

3. SMS, voice, and email — anti-spam compliance

When you send commercial messages through BuilderPal you are the sender for legal purposes. You must comply with every law that applies to your recipients. At minimum:

3.1 Canada — CASL

Canada's Anti-Spam Legislation requires that before you send a commercial electronic message (CEM) — for example, a quote follow-up SMS or a marketing email — you have either express consent or a documented implied consent (such as an existing business relationship within the prior two years). Every CEM must clearly identify you and include an unsubscribe mechanism that is honoured within 10 business days. Keep records of how and when each recipient consented.

3.2 United States — TCPA & CAN-SPAM

For recipients in the United States, the Telephone Consumer Protection Act ("TCPA") requires prior express consent for most automated SMS or pre-recorded calls. Marketing SMS generally requires prior express written consent. The CAN-SPAM Act requires every commercial email to identify the sender, include a physical postal address, and honour opt-outs within 10 business days.

3.3 Universal rules

• Do not send to purchased, scraped, or appended contact lists.
• Do not send to recipients who have unsubscribed, regardless of how they came onto your list.
• Identify yourself clearly. Spoofing a sender ID or impersonating another business is grounds for immediate suspension.
• Do not use SMS for high-risk content categories (firearms, gambling, adult, cannabis, debt collection, payday lending) without first contacting us — carriers filter or block these categories regardless of consent.
• Honour STOP, UNSUBSCRIBE, and equivalent opt-out keywords on first request.

4. AI features

• Do not use the AI features to generate or distribute deceptive, defamatory, or harassing content, or to impersonate a real person.
• Do not attempt to extract the underlying model weights, system prompts, or training data, or to use the Service to develop a competing AI model.
• Review every AI-generated quote, price, measurement, message, or voice response before sending it. You are responsible for what you send under your business name.

5. Payments and chargebacks

• Do not use BuilderPal to accept payments for unlawful goods or services, or for transactions prohibited by Stripe's or Square's acceptable-use rules.
• Resolve disputes with your customers directly. Repeated chargebacks can result in suspension by Stripe or Square — and in turn by us.

6. Reporting abuse

If you believe someone is using the Service in violation of this AUP, please email hello@builderpal.io with as much detail as you can share. We investigate every report.

7. Enforcement

We may investigate suspected violations and may suspend or terminate accounts, remove content, throttle messaging, or refer matters to law enforcement. Where the situation allows, we will give notice and a chance to cure. For urgent threats to safety, security, or carrier relationships, we may act without prior notice.

8. Updates

We will update this AUP as the Service evolves and as carriers, regulators, and abuse patterns change. The "Last updated" date at the top reflects the most recent revision.

9. Contact